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As female founders, we started Fierce to reimagine online shopping, empowering people to discover clothes they love and keep, for the benefit of both shoppers and brands. After decades in product development in retail, gaming, and immersive tech, and frustrated by our own online shopping experiences, we knew we could do better. Our mission is simple: to make every shopping experience personal, confident, and a channel to express their style.
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Help shoppers confidently answer “How will this look on me?” directly on PDPs and across marketing touchpoints and move from consideration to purchase efficiently.
Transform your collection into dynamic try-on content (video, ads, social) quickly and cost-effectively, while learning what content drives results.
Go beyond transactions with rich behavioral data on engagement, preferences, and purchase impact, informing merchandising, marketing, and creative strategy.
Set clear expectations through visualization and fit representation, reducing “not as expected” returns and improving customer satisfaction.
Technology leader in product, content, and immersive media. Former Microsoft and Meta leader across AR/VR, HoloLens, and education innovation, now reimagining shopping at Fierce.
Digital entertainment and brand partnerships leader with experience at Activision, Microsoft, Oculus, and Meta, spanning gaming, AR & VR, licensing, advertising and fashion retail.
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Industry-leading technologist steering cross-functional development and implementation at Fierce, built on a track record across Microsoft and Amazon product ecosystems.
Principal Software Engineer and Systems Architect with a foundation in advanced 3D simulation and enterprise AR/VR. Builds scalable, cross-platform products operating at large scale.
Design and technology leader focused on experience design, emerging tech, and entertainment. Previously led Mixed Reality initiatives at Microsoft across enterprise and public sector.
Pioneering computer scientist known for work in computer graphics, computational photography, and visual computing. Former research leader at Microsoft and Meta, with lasting impact on image technology.
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